LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and o